Liu&Nel was the first social project that ORA embraced. The ice cream parlor, which has existed for over 8 years, emerged as a source of extra income for Eliane and Manuel’s family.

The abbreviation of their names became Liu&Nel. Ora provided consulting, developed the Naming and visual identity, which was designed especially for the project. Soon after, the business grew. Today, the store has 2 ice cream trucks that circulate inside Varjão and 3 freezers in Varjão and Itapuã establishments.