TrupEncanta was the pro bono project carried out by ORA. It all started in 2013, when this storytelling group was called “Trupe Enchanted Words”. Over time, it solidified and took workshops and classes for people of all ages, with the sole purpose of teaching through educational, sporting and cultural practices.

Seeing the great potential of this project, ORA took the first step with the naming process. We chose the name TrupEncanta, making it more direct and impactful! The second stage of TrupEncanta’s branding was the redesign of the brand.

We created the TrupEncanta logo with a train symbol that is very characteristic of the city. After leaving the project with a new face, it was time to develop several materials and products: business card, shirt, e-mail signature, virtual card, flyers and even an institutional presentation.